Quick Stats

…sourced from the research results of my web usability guru, Jakob Nielsen:

• 78% : how many web readers only scan, not read, the words on a page

• 28% : how many words on a page the average visitor reads

• 25% : how much longer it takes to read words on a screen than words on a print page

• 50% : the word count that should be included in web pages versus print pages

These statistics support the need for very clear and concise writing on websites. Forget the fluff and jargon; get rid of the ‘marketese’. Stick to getting a clear and meaningful message across. Readers simply don’t have the time or inclination to read anything that doesn’t really matter.